“The Basic Dilemma Of Internet Marketers That You’re
Probably Struggling With Also — And What To Do About It“
By Marlon Sanders
There’s a basic dilemma all Internet marketers face:
Learn the new methods that get better results vs — Do the basics
that you know work. If you want to make maximum profits,
then you need to learn and use the latest methods on the one hand.
On the other hand, if you want to make maximum profits, you
have to DO things and FOCUS. You can’t learn everything and do
everything. It’s a classic double bind.
If you spend all your money and time learning new things
to get better results, then you don’t have time to DO the
things you know work.
At the same time, if you spend all your time DOING, you
often miss out on the easy profits created by newer, more
state-of-the- art methods.
This puts internet marketers in a real time crunch because
a person can’t do both — learn all the new methods which are
hitting the market practically weekly AND also DO what
needs to be done to make a profit.
What’s then is the solution?
I call it breathing. It’s a natural rhythm. You learn.
Then you do. You learn. Then you do.
If you get stuck in learning and don’t do, you won’t make
the most you can. And vica versa, if you DO but don’t
learn, you’ll spin your wheels and quite possibly not
succeed.
In my case, I’m devoting this whole entire year to
implementing just one new SYSTEM of thinking in my
business.
I started on this system one year ago. And I let myself
get quickly sidetracked last year. I decided that this
year, I want to take the one concept and fully and
completely implement it.
I talk to some marketers who just don’t know what they’re
doing. They REALLY need to learn more. They need to learn
about writing copy, graphics, doing surveys, finding
markets and product creation.
On the other hand, there are MANY marketers who HAVE been
in this business 3-5 years and know all the basics and
some of the advanced stuff.
Yet, they just don’t get products out. They don’t get
promos done. They get caught up in the paralysis of
analysis and don’t do ANYTHING.
That’s why the natural rhythm of money is to learn and do.
Learn and do. If what you DO doesn’t work, it’s time to
LEARN some more. But if you haven’t DONE what you’ve
LEARNED, it’s time you focus on DOING for awhile.
A lot of people get stuck on that point because DOING is a
pain in the tail end a lot of days. You ALWAYS are going
to be afraid of making mistakes. You are ALWAYS going to
run into frustrations and things that don’t work right.
It’s ALWAYS going to take longer and be harder than you
THOUGHT.
But the people who succeed can tolerate the PAIN OF
ACTION. It’s easy to sit back and learn. I love it. But
DOING means you run into obstacles and things that don’t
work right.
It means you’re confronted with the details of learning
programs. It means you’ll screw up and make mistakes.
Worse than that, it means you’ll DO things that don’t
work!
For every 1 thing that WORKS, you’ll likely try TEN that
don’t. And I don’t care WHO you are. If someone denies
that, they either don’t have much experience, they’re
lying or they aren’t honest with themselves.
I remember discussing this whole topic with Corey in times
past. I would think I was the only one who had such and so
thing not work right. I’d talk to Corey Rudl and find out that
he’d had the same exact issues.
It made me feel a little better that I wasn’t the only one
in the world who had things that didn’t work as I
anticipated.
I hope this article gives you a little more clarity on the
fundamental dilemma of Internet marketers and puts you on
the path to greater profits.
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